WFCR is a 13,000 watt FM station with its transmitter located in Pelham, MA (about 5 & 1/2 miles east of Amherst.) Being an FM station, reception might be sometimes thwarted by various characteristics common to VHF radio signals and the way they travel about space. Mobile listeners might experience flutter, or picket-fencing. Home listeners might hear signal fading or (more likely) a cancellation (multipath) of the signal caused by reflections arriving out of phase with the "direct" signal at the antenna. FM radio signals will bounce off of buildings, poles, mountains and hills (all of which can also block a signal, creating a "shadow"), as well as be absorbed by trees. It's likely that your receiver is actually "seeing" many 88.5 FM signal reflections, however you only hear the strongest of the bunch.
It's a complicated path that the FM radio waves travel before they get to your radio. And these conditions can and will change according to season and over time. Trees grow. Leaves come and go. Buildings go up. Where you place your radio receiver or antenna within a room can make all of the difference, and just because one location worked great for twenty years, that doesn't guarantee it will be ideal next week.
How to best receive WFCR depends on the radio receiver and antenna you have on hand. Here are some general home reception tips.
Buying an outdoor antenna: as mentioned before, outdoor antennas are harder to find, and experienced installers even moreso. But here are a few recommendations for our listening area:
If you are having trouble receiving a good signal from 640AM WNNZ we can suggest the following options. However, it is important to remember that the station, which broadcasts at 50,000 watts of power during sunlight hours, is only allowed to broadcast at 1,000 watts from sundown to sunrise. These are rules set forth by the Federal Communications Commission (F.C.C.) and unfortunately there is nothing WFCR can do about that. Therefore, in most of Hampshire County and all of Franklin County there really is nothing you can do to improve reception at night. You can however always stream 640AM at wfcr.org or listen to it through a WiFi radio at home.
At C. Crane you will find a whole line of antennae for improving AM reception. You may be able to find something similar at a Radio Shack. C.Crane also sells the GE Superadio III which offers superior AM performance.
If you have a WiFi network set up in your home, try the WiFi Radio selections available at the NPR Shop.
WiFi radio is the most revolutionary thing to happen in radio this decade. You can pick up over 6,000 radio stations world wide. No crackles, pops, boundaries or fees. WiFi radios can be set up in a few minutes.
Of course you can listen to 640AM WNNZ and WFCR's other program streams right at WFCR.org.