Upcoming Events

About the NPR audience...

Gender
- 54% Men
- 46% Women
Median Age
- 50
Education
- 69% graduated from college
- 32% have post-graduate degree
Employment
- Over 10% of NPR listeners are owners/partners
- vs. under 7% of the general population
Income / Home Ownership
- Median income is $86k vs. national average of $55k
- Median value of home is $335,500
- Over 20% own homes valued at $500,000+
Environmentally Conscious
- More than 70% recycle
Politically Balanced
- 34% identify themselves as liberal
- 28% conservative
- 26% middle of the road
Members of Clubs and Charities
- 45% of the NPR audience
Internet
- 66% are heavy users vs.
- 20% of the general population
Leisure Activities within past 6 months
- 30% visited museums
- 25% attended live theater
- 64% dined out
Health
- 57% exercise regularly
Travel
- 52% have a valid passport

Source: Mediamark Research, Doublebase 2008

Event Sponsorship

Each year WFCR and WNNZ mount several events throughout western New England. From local, regional, and national speakers to entertainment events like performance by the Capital Steps.

Because of WFCR's broadcast reach, each event receives significant public attention and, through your financial sponsorship, your business or organization will be directly associated with the event and the quality of programming on WFCR and WNNZ.

Having your brand associated with WFCR and WNNZ brings your business into view of the over 180,000 individuals in western New England who listen to public radio each week.

Listen Now:

Upcoming Events

About the NPR audience...

Event Sponsorship