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Gender
- 54% Men
- 46% Women
Median Age
- 50
Education
- 69% graduated from college
- 32% have post-graduate degree
Employment
- Over 10% of NPR listeners are owners/partners
- vs. under 7% of the general population
Income / Home Ownership
- Median income is $86k vs. national average of $55k
- Median value of home is $335,500
- Over 20% own homes valued at $500,000+
Environmentally Conscious
- More than 70% recycle
Politically Balanced
- 34% identify themselves as liberal
- 28% conservative
- 26% middle of the road
Members of Clubs and Charities
- 45% of the NPR audience
Internet
- 66% are heavy users vs.
- 20% of the general population
Leisure Activities within past 6 months
- 30% visited museums
- 25% attended live theater
- 64% dined out
Health
- 57% exercise regularly
Travel
- 52% have a valid passport

Source: Mediamark Research, Doublebase 2008

Current Underwriters

We're deeply grateful for the support of the following business underwriters. For more information about underwriting on WFCR, click here.